{Equal Strategy: Sensory Harmony for Business Creating a truly memorable customer journey necessitates more than just marketing; it demands a deeply considered experiential approach. The organization must carefully curate its setting, paying acute attention to every detail – from the subtle impression of the aura to the intentional use of appear

Simon Faure-Field, a renowned expert in the field of olfactory marketing, reveals the transformative power of scent in building brand identity and customer engagement. His insights delve into how brands can leverage carefully curated aromas to evoke emotions, enhance memorability, and ultimately drive customer loyalty. Faure-Field's methodology em